eventabee’s defaults are set to reasonable, current regulatory practice. This guide exists so you understand why those defaults exist — and what to adjust if your brand’s circumstances differ. This is not legal advice.
European Economic Area (EEA), UK, Switzerland
Mode: opt-in (default).
- GDPR (EU) and UK GDPR require affirmative consent before any non-essential data processing.
- Consent must be freely given, specific, informed, and unambiguous.
- Cookie walls (no access without consent) are generally not permitted.
- Visitors must be able to withdraw consent as easily as they gave it — eventabee’s “Cookie preferences” link handles this.
California (CCPA / CPRA)
Mode: opt-out (default).
- Under the CPRA (in effect since Jan 2023), businesses must let California residents opt out of “sale” and “sharing” of personal information. Targeted advertising typically counts as sharing.
- Global Privacy Control (GPC) signals must be honored — eventabee respects GPC automatically.
- “Do Not Sell or Share My Personal Information” link is required; the banner provides this.
Other US states with opt-out laws
As of April 2026, the following states have opt-out consumer privacy laws in effect:
- California (CPRA)
- Colorado (CPA)
- Connecticut (CTDPA)
- Virginia (VCDPA)
- Utah (UCPA)
- Texas (TDPSA)
- Oregon (OCPA)
- Montana (MCDPA)
- Iowa (ICDPA)
- Indiana (INCDPA)
- Tennessee (TIPA)
- Delaware (DPDPA)
- New Jersey (NJDPA)
- New Hampshire (NHPA)
- Kentucky (KCDPA)
- Minnesota (MCDPA)
- Maryland (MODPA)
- Rhode Island (RIDTPA)
- Nebraska (NDPA)
eventabee applies opt-out mode to all of these by default. Several more states have laws taking effect in 2026–2027; we update the mapping as effective dates arrive.
Rest of world
Mode: implied consent (default).
Many countries have less prescriptive rules, and implied consent (disclosure + the ability to opt out) is accepted. If you serve a specific country with stricter rules (Brazil LGPD, Canada PIPEDA, Singapore PDPA, Japan APPI), we recommend switching that region to opt-out or opt-in.
Data Subject Requests (DSRs)
When a visitor asks for access or deletion of their data:
- eventabee exposes a per-visitor purge endpoint in the dashboard at Privacy → Purge visitor.
- You provide the visitor ID or their email (if a customer). The endpoint removes events tied to that identity from the event store and issues erasure requests to destinations that support them (Meta, Google, and others expose erasure APIs).
- Shopify also has its own GDPR webhooks (
customers/data_request,customers/redact,shop/redact). eventabee handles these automatically on your behalf — incomingcustomers/redacttriggers a purge.