eventabee — FAQ
OperationalWhat does eventabee do?
eventabee is a server-side event pipeline for Shopify. It captures events from a Web Pixel and a Theme App Embed consent banner, stores every event, and fans them out to ad platforms, analytics tools, and custom endpoints — only to destinations the visitor has consented to.
Is eventabee in production yet?
eventabee is in beta. We’re onboarding select Shopify brands. If you want early access, get in touch — we pair every install with a short setup call.
How much does it cost?
Pricing isn’t publicly listed yet. During beta we work with merchants case-by-case. Reach out and we’ll talk numbers.
Does this replace my existing tracking?
It complements it. Browser pixels still run — eventabee captures a parallel server-side signal so you don’t lose events to content blockers, ITP, or network drops. Where both paths produce the same event, we dedupe on event_id.
Which ad platforms and destinations are supported?
Meta (CAPI), Google (GA4 + Ads), TikTok Events API, Klaviyo, Pinterest Conversions API, Snapchat Conversions API, Segment, PostHog, generic webhooks, and a custom destination builder with field mapping and JSON templating.
How does the consent banner work?
The banner is geo-aware. EU/UK visitors see opt-in by default, 19 US states see opt-out, and the rest of the world runs implied consent. You can override the defaults per region. Consent decisions gate fanout — events are always stored, and only forwarded to destinations the visitor has permitted.
What happens if a visitor changes their consent later?
If a visitor upgrades consent (say, accepts analytics after initially declining), eventabee replays up to 30 days of stored events to the newly-permitted destinations. Backfilled events are tagged so attribution stays clean.
Do you support GDPR / CCPA?
Yes. The banner handles the major regulatory modes (opt-in for EEA/UK/Switzerland, opt-out for CCPA states including California, Colorado, Connecticut, Virginia, etc.) and supports data subject requests via a per-visitor purge endpoint.
How do I install it?
Install from the Shopify App Store (during beta, we’ll send you a direct link), grant scopes, enable the Theme App Embed for the consent banner, connect destinations in the dashboard, and verify events are flowing. See the install guide.
Is eventabee embedded in Shopify Admin?
No. eventabee is intentionally a standalone dashboard at a custom domain (not inside Shopify Admin). This is deliberate — the dashboard is analytics-shaped and wants the full browser tab.
How fast are events forwarded?
Fanout is sub-second in the steady state. Events are written to Postgres first and forwarded via Redis Streams workers, so ingest never blocks on destination latency.
What happens if a destination is down?
Per-destination retry with exponential backoff, then a dead-letter queue you can inspect and replay. Events aren’t lost when a vendor has a bad day.
Can I send events to my own endpoint?
Yes — the custom destination lets you define a target URL, auth headers, a field mapping, and a JSON template. It’s how merchants ship integrations we don’t have a first-party connector for, in an afternoon.
What Shopify plans does this work with?
All Shopify plans. No Shopify Plus requirement.
What happens when I uninstall?
On uninstall we disable ingest immediately, retain event data for 30 days (in case you reinstall), then purge. You can request immediate purge from support.