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Work eventabee Guides Connect Snapchat (Conversions API)

Connect Snapchat (Conversions API)

Send events to Snap's Conversions API with pixel ID and API token.

Updated

Operational

Snap’s Conversions API (CAPI) accepts server-side events. It dedupes with the Snap Pixel on event_id.

1. Find your Pixel ID

Snap Ads Manager → Events Manager → your pixel. Pixel ID is visible in the pixel’s details.

2. Generate a CAPI token

Events Manager → Settings → CAPI Setup → Generate token. Copy it.

3. Paste into eventabee

Destinations → Snapchat → Connect. Paste the pixel ID and token. Save.

4. Verify

Snap’s Event Debugging tab shows incoming events in near-real-time. Trigger events and watch.

Snapchat → Marketing category.

Event mapping

Snap’s standard events: PAGE_VIEW, ADD_CART, PURCHASE, SIGN_UP, VIEW_CONTENT, and a few more. eventabee maps standard Shopify events automatically.

Troubleshooting

  • Match quality low. Include hashed email, phone, and IP. eventabee auto-hashes. Also include click_id from sc_cid URL parameter where available.
  • Events rejected with auth errors. Token was rotated or the pixel is inactive. Re-generate and re-paste.