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Connect PostHog

Send events to PostHog for product analytics and session correlation.

Updated

Operational

PostHog is an open-source product analytics platform. eventabee sends events to PostHog’s ingest endpoint as standard capture calls.

1. Create a project

PostHog → Project Settings → Create Project (skip if you already have one). Copy the Project API Key (starts with phc_). Note the ingest host — default is https://us.i.posthog.com or https://eu.i.posthog.com.

2. Paste into eventabee

Destinations → PostHog → Connect. Paste the API key and ingest host. Save.

3. Identify users

eventabee sends $identify calls when customers log in or place an order, merging anonymous sessions with identified users. This powers PostHog’s funnels and retention correctly.

PostHog → Analytics category.

Why add PostHog alongside GA4?

PostHog gives you session recordings, feature flags, and cohort-based product analytics that GA4 doesn’t do well. If you only run paid media, GA4 is fine. If you’re also iterating on the storefront experience, PostHog pays for itself quickly.

Troubleshooting

  • Events don’t appear. Confirm the ingest host matches your project’s region (US vs EU). Mismatched hosts return 200 but drop events.
  • Users are anonymous-only. Confirm identify events are being sent on login / checkout. Without them, PostHog treats every session as a new anonymous user.