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Connect Pinterest (Conversions API)

Send events to Pinterest's Conversions API with ad account ID and conversion token.

Updated

Operational

Pinterest’s Conversions API accepts server-side events. It dedupes with the Pinterest Tag on event_id.

1. Find your ad account ID

Pinterest Ads → Business Hub → Ads Manager. Ad account ID is visible in the top-left dropdown next to your account name (a ~15-digit number).

2. Generate a Conversions API token

Pinterest Ads → Ads Manager → Conversions → API settings → Generate access token. Copy it — Pinterest does not show it again.

3. Paste into eventabee

Destinations → Pinterest → Connect. Paste ad account ID and access token. Save.

4. Verify

Pinterest’s Event History view (under Conversions) lists incoming events. It has a ~5 minute lag. Trigger a few events from your storefront, wait, check the history. You should see your events tagged as “Conversion API” (not just “Pinterest Tag”).

Pinterest → Marketing category.

Event mapping

Pinterest’s standard events: page_visit, add_to_cart, checkout, signup, lead, custom. eventabee maps standard Shopify events automatically.

Troubleshooting

  • “Missing required fields.” Pinterest requires a user identifier (hashed email, phone, or click_id). Confirm one of these is populated in your events.
  • Events arrive but aren’t attributed. The visitor must have a Pinterest click ID (epik param on the URL). If you’re testing with a direct URL visit, attribution won’t happen — click through a Pin first.